The domain with the info text decides whether a user opens the page or not Keywords with the ending must result in a short and concise top term The concise top term must express what can be found on the website. The info text under the domain must confirm the meaning of the top term, so that the user recognizes that this is the website he is looking for. The concise top term must express what is found on the homepage. In addition to brands, users only search for terms on the Internet Ideally, the company itself is the concise top term. www.bmw.center However, these domains are reserved for companies due to the trademark law, you may not be occupied by other people What can you do if your own brand is not yet well known Concise top terms (keyword with ending) then offer the best chance to bi found the websit andclicked on. www.roadsters.shop High-End Domains They provide competence, authority, trust and seriousness It’s a short, succinct term that says what’s on the site has a high profile and is meaningful. It has a very high marketing potential and reduces advertising costs. have high leads, high traffic and a higher ranking