A domain is not just the name under which your website can be found on the Internet. A domain represents your company, so it should be chosen wisely. Buying the right domain is the first step to building a successful website. A domain must express what you can find on the website with one or two quickly memorable keywords and the appropriate ending. Service provider These need keywords of the service offered with the matching endings. (services, Repair, Broker, Reisen, Expert, Tours, usw.) Regional providers Endings of the city or region make sense here. These providers need regional keywords with the appropriate endings. (from Bayern, Berlin, Vienna, London, Paris etc. ) Nationwide provider For nationwide providers, country or universal endings make sense The country-specific keywords are used with the appropriate endings. (de, at, ch, dk, uk, shop, center, online, usw.) Cross-border providers Providers that cover the market in several countries need domains and keywords from these countries with the appropriate endings. Here you need domains with the country-specific keywords and the appropriate endings. (de, at, ch, dk, uk, shop, center, online, usw.) Global provider A global provider needs global keywords with global endings. Usually only English keywords with the generic endings make sense here. (tours, expert, shop, center, online, usw.)